How Wellness Businesses Lose Customers Daily & What You Can Do About It Today
Date published: November 21st, 2024
I want to take you on a fun thought exercise to illustrate the point of this article’s title.
It ties into one of the most crucial business lessons we all learn at some point, either the easy way or the hard way.
The power and necessity of leverage.
So, let’s compare two spas in London.
They’re almost identical—they're the same size, have the same number of clients, have the same social media reach, and are close in location.
There’s only one key difference.
This will single-handedly increase one spa’s revenue.
And it’ll result in this spa gaining at least $100,000 in extra annual revenue while the other does not grow.
It’s as simple a fix as this: One spa is getting a custom-built AI chatbot on its website, while the other doesn’t.
Now, at first, both spas seem fine.
Their client numbers stay steady, and the business & clientele feel stable.
But over the next few months, the spa with the chatbot quietly pulls ahead.
And all the little bot does is turn curious website visitors into paying customers through friendly and helpful interactions.
Here’s how it works:
A visitor lands on this spa’s website, searching for a couples massage.
The website feels quite confusing to them at first.
There are so many pages and buttons, so they’re about to leave feeling defeated by the overwhelming user interface on the site.
Right before they do, they notice the little chatbot emblem at the bottom of the page.
This little bot pops up with the message, “Hi there! Do you need help finding the perfect service from our renowned spa?”
The website visitor starts chatting, answering fundamental questions about why they clicked on the site and what they’re looking for.
The bot, programmed with all the spa’s offerings, concisely and professionally recommends the best service for their needs.
It can even suggest upgrades, such as aromatherapy or longer sessions, if it detects a potential interest from the web visitor.
The bot collects their name, phone number, and email at the end of the pleasant interaction.
The spa’s receptionist immediately gets a notification with all the details.
They follow up immediately to confirm this person’s massage booking and then take payment, which could happen within minutes.
Sounds great, right? Now, let’s talk numbers.
Let’s say this chatbot generates an extra 10 highly interested leads per day from the kind of monthly web traffic you see below, which is quite average for most spas.
This is where the chatbot’s key advantage of leveraging 24/7 customized chat availability truly stands out.
Monthly Web Visits for London Spa, found on SimilarWeb
Even if only 2 of those turn into additional daily bookings after being called by reception, that can be as much as 60 extra bookings a month.
If the average spend is $150 per booking, that’s $9,000 in additional upfront monthly revenue.
Over a year, that can be more than $100,000.
All of this is done by one little chatbot on the website, managed by an agency like mine.
And that’s just for a spa with 10,376 monthly website visits or 340 daily visitors.
What if we imagine another spa?
This spa receives a massive 350,000 monthly visits (see below)—11,500 daily visitors—but there is no chatbot with which to interact.
Monthly Web Traffic for a Global Spa Chain, found on SimilarWeb
If 20 visitors interacted with the bot daily, and even just six followed through with a booking...
That’s $900 in extra revenue per day.
Over a month, that’s $27,000.
That’s over $300,000 in a single year, even before accounting for repeat visits year after year.
However, even for the spa with 340 daily visitors, the bot only needs to engage 5–10 website visitors daily to generate an extra $100,000 annually.
Improved SEO or paid ads by the spa’s marketing team would amplify and increase these results even more.
More visitors = more chatbot interactions = more bookings, simple as that.
From what I’ve shown you, installing a chatbot is an easy, no-brainer decision for any business with steady website traffic.
Even with a $10,000 upfront cost for installing the bot and creating all of its custom prompts, the bot would add $100,000 in annual revenue, year after year.
That’s $500,000 over five years, all from a single investment.
The spa owner wouldn’t even have to manage anything.
Our agency, for example, builds, maintains, and optimizes this kind of chatbot while ensuring leads flow directly to the spa’s team, day after day, with a simple, done-for-you system.
Even in a business downturn, the chatbot pays for itself.
It takes 2–3 extra chatbot-driven monthly bookings to break even in the first year.
After that, it’s all profit anyway.
Whether traffic comes from ads or organic search, a chatbot can turn website visitors into loyal clients.
With enough website visitors, it’s a guaranteed win.
I had ChatGPT’s latest model explain precisely how much this could be worth to spas with very high or mid-tier internet traffic.
The results, even conservatively, are mind-boggling.
Some astonishing business numbers
Here’s what the average visitor on your site says about chatbots...
Some fascinating stats show precisely why this will work even more for you.
Staggering Chatbot Statistic from Dashly: https://www.dashly.io/blog/chatbot-statistics/
This one’s quite staggering as well.
Some more insane stats from Dashly: https://www.dashly.io/blog/chatbot-statistics/
You cannot lose by installing a high-quality, AI-custom-built chatbot onto your website.
If you’d like to discuss how your business could install these clever little tools on your webpage, I’m always here to guide you step-by-step so your site can capture new leads within days.
I would highly recommend you start learning from my favorite chatbot creator of choice: https://www.voiceflow.com/
I warn you that, at first, the user interface will be confusing.
Learning to use these chatbots effectively will take over a week, especially if you have yet to experience creating sophisticated, AI-powered chatbots.
But in the long term, knowing how to use this technology, whether you build it all out yourself or leverage the expertise of an agency like the one I run, is guaranteed to increase your revenue year after year.
If that interests you, I suggest you tinker around with the software yourself or contact someone who can expedite the entire learning curve for you.
My number is +447725076787.
If you have any technical questions, I’m available to help those serious about maximizing this groundbreaking technology.
Best of luck,
Feodor Kozmin
